About Red Orka

Red Orka is a sustainable babywear platform that cares deeply about doing better for our planet and future generations. As a circular business, we offer babywear exclusively through a unique, sustainable renting model.

A revolution in babywear has started, welcome to the Red Orka movement.

Men on a baby mission

Hi, I’m Erik Ammann, the grandson of Heinz Ammann, the well dressed man you see in the black and white picture.Our story goes back to 1957 when my grandfather, Heinz, started his company Sanetta in Albstadt, Germany. He wanted to keep babies safe and warm so he started producing baby clothing.

clothes of great quality, long lasting and already back then it was very important to him to use only the best and natural materials. The production still exists and the baby clothes they make are still being soled till this day.

After two generations, it’s my turn to provide better baby clothing for today’s parents. Although our family is doing a good job for years, I decided to take it one step further. How? By thinking circular. Because that’s the only way to slow down climate change and truly take care of our planet.

About the idea

A lot of friends of mine recently became parents. And while we’re discussing about organic clothing for their newborns, the lack of good quality was still an issue. They just keep buying new ones, and new ones. The result: a waste of clothing, and a waste of money. So I, Erik Ammann, decided to succeed my grandfather Heinz Ammann and father Kai Ammann, by committing myself to a more sustainable, accessible, and healthier product for my friends. And their newborns.

What’s in the name

Red Orka translates to ‘save energy’. 

Red = ‘save’ in Dutch, and Africans. 

Orka = ‘energy’ in Icelandic.

That makes us energy savers.To create a healthy future for our children. Sounds pretty cool right?


Over the last decade, our ecological footprint has increased dramatically. However, we still have a chance to turn that around and make a difference. For Red Orka that means starting with the future we create for our children.

We believe that great products and sustainability can coexist peacefully. We offer sustainable babywear trough our renting platform and thus reduce short-term use. By minimising the energy and natural resources required, we strive to leave only the smallest baby-sized footprint on Mother Earth.